Sponsorship measurement shortlist at the UK Sponsorship Awards
We are delighted to be shortlisted for the UK Sponsorship Awards ‘Best Use of Research and Evaluation in a Sponsorship Campaign’ for our work with CircleBath on their sponsorship measurement of Bath Rugby Club.
We’re really proud of this piece of work which directly affected the decision to renew the sponsorship and informed the activation planning as well as other marketing activities across the organisation. It proved to the client that sponsorship is an effective marketing platform for them and that the audience is a good fit with their target.
They also now have a clear framework for sponsorship measurement and an understanding of the importance of measurement in justifying spend and informing activation activity.
We are shortlisted alongside Barclays, Sky Media and Dentsu Aegis Networks’s MKTG and the winner will be announced at the Awards Gala on the 28th March.