PAH18 appoints Millharbour Marketing

Millharbour Marketing appointed to help Special Forces Veteran/Novice Cyclist in Pan-American Record to Raise £1,000,000 for Heads Together

As a soldier with the UK Special Forces unit the Special Boat Service, Dean Stott pushed himself to the limit executing the most harrowing of missions. He describes his new venture, a quest to break the world record for cycling the length of North and South America, a total of almost 14,000 miles, as ‘the biggest challenge of my life’.


“Physically it’s going to be hard. Psychologically, it’s probably going to be harder,” declared the 16-year veteran of Her Majesty’s Armed Forces. “With close friends in the military suffering from PTSD, I was keen to focus on mental health. I’m aware that mental health is an area that affects all walks of life and not just military personnel and so I wanted to raise that awareness and lift the stigma that accompanies it.”


Prince Harry thanked Dean for supporting Heads Together in a video message, “Every one of us will face hard times at some point in our lives. We should all feel able to talk openly about it and get the support we need to get through it – we are just storing up problems for later life if we don’t. No one should be put off getting the support they need because they are worried what other people think.”



A television show will be created to further publicise the ride, as well as substantial digital content throughout Stott’s training, preparation and the challenge itself. Millharbour Marketing has been appointed to build the marketing and sponsorship strategy for the Challenge.


Dean Stott said “We are very pleased to have Millharbour Marketing joining the team. The Pan-American Highway will be a huge feat and we need all the support we can get. We had many offers of assistance in the sponsorship and marketing area but Millharbour Marketing impressed us and were highly recommended”.


Sophie Morris, Director of Millharbour Marketing, said “We are delighted to be supporting Dean in this incredible challenge. For a non-cyclist to take on such a feat is admirable and to do it for such a good cause, Heads Together, is inspirational. As such we are positioning this as a sponsorship opportunity for relevant brands to contribute to raising awareness of mental health issues and help in the fundraising efforts”.