Video: Using sponsorship to develop sport
In this video we ask you to focus not on the money but to focus on the game instead. […]Read More ›
Video: Deliver more value to sponsors
In this video, we look at adding value to sponsors through asset creation. You will have the usual list of assets: […]Read More ›
Video: Stop Selling Sponsorship!
In this video we’re asking you to stop selling sponsorship. That’s right. Stop selling sponsorship. Today. Right now. Why? Well […]Read More ›
Video: What Will the Olympics Do for Rugby?
In this video, we look at the effect of rugby 7s being in the Olympics, which countries are set to […]Read More ›
Video: The Leicester City Effect
In this video, we were at the O2 Arena to see if Leicester could continue the winning streak with the Leicester […]Read More ›
Rugby Sponsorship: Key Areas of Growth
In this video, we look at key areas of growth in rugby sponsorship and why now is a great time […]Read More ›
Video: Rugby Sponsorship Post-Rugby World Cup
In this video, we were at Twickenham for the RBS 6 Nations match, England against Wales. As England’s first international tournament […]Read More ›
Video: Digital fan engagement from Rugby World Cup
In this video we were at Wembley for the NFL game, the day after the Rugby World Cup final, but were […]Read More ›
Video: RWC2015 Sponsorship Activation Winners
We were at Twickenham for the Final of the Rugby World Cup, but also to announce our RWC 2015 Activation […]Read More ›
Video: RWC sponsorship - looking ahead to Japan 2019
In this video we look at what RWC2015 sponsors need to do post-tournament to turn fan engagement into acquisition and […]Read More ›
Video: Grassroots activation - the missing piece of the sponsorship puzzle?
In this video we look at what England sponsors O2 and QBE are doing to help the RFU fulfil its […]Read More ›
Video: RWC2015 Sponsorship - What's missing? Integration
We were at Twickenham for the Quarter Finals of the Rugby World Cup, to film this video on the missing element […]Read More ›
Video: Rugby World Cup sponsors: best sponsorship activation
In this video, filmed at Ireland v Romania, we look at the top tier Rugby World Cup 2015 sponsors, the […]Read More ›
Video: Rugby World Cup: National Team Sponsor Activation with O2 and AIG
We have seen a lot of high profile activity from the likes of Heineken, DHL, Emirates and Land Rover but […]Read More ›
Video: Why Sponsor Rugby?
There may be many companies watching the Rugby World Cup and seeing the commercial potential of rugby for the first […]Read More ›
Video: Sponsorship Measurement
This video is about measuring sponsorship, we evaluate some common metrics and show how to make sure you are measuring […]Read More ›
Video: Sponsorship Integration
In this video we cover the importance of integrating your sponsorship with the rest of the marketing mix in order to […]Read More ›
Video: Sponsorship Activation Bath Rugby
In this video we look at sponsorship activation and we’re going to look at one particular case study, Dyson’s sponsorship of […]Read More ›
Video: Sponsorship Strategies
In this video we look at the different sponsorship strategies and how to choose which is best for you; using […]Read More ›
Video: The Importance of Brand Relevance in Sponsorship
Being true to your brand and it’s values will ensure the best possible result for your sponsorship in engaging with […]Read More ›
Video: The Power of Sponsorship v Advertising in Creating Emotional Engagement
This video is about the power of sponsorship compared to more widely used elements of the marketing mix. How it […]Read More ›
Video: Sponsorship at the Heart of your Marketing Mix
This video is about sponsorship and it’s importance in relation to the rest of your marketing activity. That is, why […]Read More ›
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