Sponsorship Videos

Welcome to our series of sponsorship videos; each addressing the current trends and challenges in sponsorship and the need to be strategic and integrated in your approach to sponsorship.

 

Video: Using sponsorship to develop sport

In this video we ask you to focus not on the money but to focus on the game instead.    […]

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Video: Deliver more value to sponsors

In this video, we look at adding value to sponsors through asset creation. You will have the usual list of assets: […]

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Video: Stop Selling Sponsorship!

In this video we’re asking you to stop selling sponsorship. That’s right. Stop selling sponsorship. Today. Right now. Why? Well […]

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Video: What Will the Olympics Do for Rugby?

In this video, we look at the effect of rugby 7s being in the Olympics, which countries are set to […]

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Video: The Leicester City Effect

In this video, we were at the O2 Arena to see if Leicester could continue the winning streak with the Leicester […]

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Rugby Sponsorship: Key Areas of Growth

In this video, we look at key areas of growth in rugby sponsorship and why now is a great time […]

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Video: Rugby Sponsorship Post-Rugby World Cup

In this video, we were at Twickenham for the RBS 6 Nations match, England against Wales. As England’s first international tournament […]

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Video: Digital fan engagement from Rugby World Cup

In this video we were at Wembley for the NFL game, the day after the Rugby World Cup final, but were […]

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Video: RWC2015 Sponsorship Activation Winners

We were at Twickenham for the Final of the Rugby World Cup, but also to announce our RWC 2015 Activation […]

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Video: RWC sponsorship - looking ahead to Japan 2019

In this video we look at what RWC2015 sponsors need to do post-tournament to turn fan engagement into acquisition and […]

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Video: Grassroots activation - the missing piece of the sponsorship puzzle?

In this video we look at what England sponsors O2 and QBE are doing to help the RFU fulfil its […]

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Video: RWC2015 Sponsorship - What's missing? Integration

We were at Twickenham for the Quarter Finals of the Rugby World Cup, to film this video on the missing element […]

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Video: Rugby World Cup sponsors: best sponsorship activation

In this video, filmed at Ireland v Romania, we look at the top tier Rugby World Cup 2015 sponsors, the […]

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Video: Rugby World Cup: National Team Sponsor Activation with O2 and AIG

We have seen a lot of high profile activity from the likes of Heineken, DHL, Emirates and Land Rover but […]

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Video: Why Sponsor Rugby?

There may be many companies watching the Rugby World Cup and seeing the commercial potential of rugby for the first […]

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Video: Sponsorship Measurement

This video is about measuring sponsorship, we evaluate some common metrics and show how to make sure you are measuring […]

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Video: Sponsorship Integration

In this video we cover the importance of integrating your sponsorship with the rest of the marketing mix in order to […]

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Video: Sponsorship Activation Bath Rugby

In this video we look at sponsorship activation and we’re going to look at one particular case study, Dyson’s sponsorship of […]

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Video: Sponsorship Strategies

In this video we look at the different sponsorship strategies and how to choose which is best for you; using […]

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Video: The Importance of Brand Relevance in Sponsorship

Being true to your brand and it’s values will ensure the best possible result for your sponsorship in engaging with […]

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Video: The Power of Sponsorship v Advertising in Creating Emotional Engagement

This video is about the power of sponsorship compared to more widely used elements of the marketing mix. How it […]

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Video: Sponsorship at the Heart of your Marketing Mix

This video is about sponsorship and it’s importance in relation to the rest of your marketing activity. That is, why […]

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If you’d like to speak in more detail about any of the topics covered, or would like to us address a particular challenge you are facing, please get in touch to let us know.

 

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