Take a strategic approach to ensure maximum marketing effectiveness.
Being strategic “relates to the identification of long-term or overall aims and interests and the means of achieving them” (Oxford Dictionaries).
It is the marketing strategy process that enables businesses to identify their long-term direction and provides the means to achieve it.
The process we take our clients through ensures that all business activities undertaken contribute to the overall objectives, meeting their customers needs and getting their company ahead of the competition in the most efficient way possible.
What we need to know.
Firstly, we need a thorough understanding of your needs and why you have sought marketing help. This discovery process, which includes an assessment of your company’s ambitions, structure, capabilities and offering, is necessary for us to provide the most relevant and effective solutions.
Where you are now.
The research and analysis of your market, customers, competitors and the external environment are fundamental for us to identify your current position and key areas for competitive advantage. At this stage we will also undertake a review of your current brand and marketing activities, evaluating their effectiveness.
Where you want to be.
Based on the outcome of the analytical stage, we work with you to redefine your mission and objectives. We then conduct segmentation, targeting and positioning for your audiences, and formulate the strategy that will guide your business and the consequent planning activities.
How we can get you there.
Building a marketing plan covers your product or service development, pricing, distribution, branding, people, processes and promotion, ensuring that you meet the needs of your customers and reach them in the most effective way. The implementation guidance we provide allows your team to bring this marketing plan to life.
How we can ensure arrival.
Installing a measurement and control framework within your current processes allows for performance to be tracked and improvements to be made. Our performance reviews ensure that learnings are built into future planning and regularly evaluated against the defined business objectives.
You can read some of our marketing consultancy client case studies and recommendations here.
If you’d like to find out what we can do to improve your marketing, please get in touch.