Sport

Talking Sponsorship with World Rugby, Loughborough University and SponServe

It has been a busy few days of speaking about sponsorship. Firstly at Loughborough University London, speaking to the Sports Business Masters students about the importance of strategy in marketing and sponsorship in sports organisations.     For their assessment they need to write a marketing plan and a sponsorship pitch for a sports club, so […]

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NFL International Series – Fan Experience

Our NFL UK International Series 2016 journey started 11 weeks before the first game with the Fan Forum on the 12th of July. This was a great example of fan experience with an introduction to each of the teams, a chance to meet the players and plenty of opportunity for the crowd to engage, ask […]

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Sports Participation: How to capture Olympic interest

TeamGB won a record number of medals at Rio2016. Some sports improved on London2012 and some fell short, but whilst the buzz of the Games is still high, what can National Governing Bodies (NGBs) do to capture and retain the interest in sport?   The Olympics has just provided the biggest advert possible for sport. […]

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Video: Using sponsorship to develop sport

In this video we ask you to focus not on the money but to focus on the game instead.    As clubs, leagues or governing bodies you have a responsibility to grow your sport. Yes, you will have commercial targets in terms of revenue from media, tickets, merchandise and sponsorship, but all of these depend […]

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Radio Interview: Sponsorship and the Russian Doping Scandal

Sophie Morris, Strategic Marketing & Sponsorship Consultant at Millharbour Marketing, joined the panel on BBC Radio 5 Live’s ‘Wake Up to Money – Sports Edition’ on 24th July.   With her were Keith Pelley CEO of the PGA European Tour (also pictured), Ryan Paterson Managing Director of ProZone and Michael Downey CEO of the Lawn […]

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Video: Deliver more value to sponsors

In this video, we look at adding value to sponsors through asset creation. You will have the usual list of assets: branding, communications, tickets/hospitality, ambassadors and image rights etc. But what else can you offer? If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship, or […]

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Video: What Will the Olympics Do for Rugby?

In this video, we look at the effect of rugby 7s being in the Olympics, which countries are set to benefit the most, and what team sponsors and other marketers need to look out for in their campaigns around the Games to comply with Rule 40 of the Olympic Charter. If you’d prefer to read rather […]

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Video: The Leicester City Effect

In this video, we were at the O2 Arena to see if Leicester could continue the winning streak with the Leicester Riders basketball team. We talk about the Leicester City Premier League title win and the effect that has on the club, the city, broadcasters, the Premier League, and their sponsors with a special focus on […]

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From Russia with love

We were in Russia last week, speaking at the marketing and sponsorship conference ‘MarSpo’ in Moscow.   It’s safe to say that whilst the industry is different to what we see in the West, the ambition and enthusiasm for innovative sports marketing is just as strong.   The two day conference was held in the fantastic […]

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Video: Rugby Sponsorship Post-Rugby World Cup

In this video, we were at Twickenham for the RBS 6 Nations match, England against Wales. As England’s first international tournament since the Rugby World Cup, we wanted to reflect on how the rugby sponsorship landscape has changed since we hosted rugby’s biggest event. Did England’s early exit spur on any sponsor exits? Let’s take a […]

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Should sponsors shun Sharapova?

So, another sporting scandal hits our news screens. This time led by the athlete in question.   Controlling the failed drug test story will have gone a long way in minimising the damage to Maria Sharapova, but of course damage has still been done, both to her reputation and commercial value, as well as pulling […]

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Silencing the sponsors

Rule 40 of the Olympic Charter makes it into The Times today. But do sponsors of individual athletes know that they won’t even be able to tweet them a ‘good luck’ or ‘congratulations’ message?   The rule is there to protect official Olympic and Team sponsors, but I wonder how many companies sponsor an individual […]

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Technology in Sport

In this video we’re looking at technology in sport from fan engagement to performance technology and why you need to keep up. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about using technology in sponsorship, or any other aspect of marketing, please get in […]

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Improving the Event Experience in Sport

2015 has been a great year of sport here in London. Most recently, we had the Rugby World Cup and the NFL and there was quite a difference between the two in terms of entertainment and event experience. This video looks at how you can create a full entertainment experience around your sport. If you’d prefer […]

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Lifetime sponsorship deals?

The BBC reports this morning that LeBron James has signed a ‘lifetime’ deal with Nike.   He’s clearly a very valuable athlete and has a long relationship with Nike, but to sign a lifetime deal is a huge commitment and one that we’d really like to see the Terms and Conditions for! So, is this […]

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10 things we learnt about the NFL

Being more rugby fans than American football, and having attended many of the Rugby World Cup games, it was with great interested that we went to the NFL game at Wembley in London, the day after the Rugby World Cup Final.   It was Kansas City Chiefs v Detroit Lions and here are the 10 […]

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