Opinion

Radio Interview: Sponsorship and the Russian Doping Scandal

Sophie Morris, Strategic Marketing & Sponsorship Consultant at Millharbour Marketing, joined the panel on BBC Radio 5 Live’s ‘Wake Up to Money – Sports Edition’ on 24th July.   With her were Keith Pelley CEO of the PGA European Tour (also pictured), Ryan Paterson Managing Director of ProZone and Michael Downey CEO of the Lawn […]

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England’s Early RWC2015 Exit – An opportunity rather than fallout

So, that’s it, England’s World Cup is over and the Tournament moves on to the Quarter Finals without them. Of course, much has been said about the impact of that for all elements of the game. In terms of sponsorship, I believe there is an immediate impact but it needn’t be a long term one. […]

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