Branding

Silencing the sponsors

Rule 40 of the Olympic Charter makes it into The Times today. But do sponsors of individual athletes know that they won’t even be able to tweet them a ‘good luck’ or ‘congratulations’ message?   The rule is there to protect official Olympic and Team sponsors, but I wonder how many companies sponsor an individual […]

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The Use of Influencers in Marketing

In this video we are talking about influencers, who are they and why you should consider using them. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about using influencers, or any other aspect of marketing, please get in touch. And if you don’t want to […]

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Lifetime sponsorship deals?

The BBC reports this morning that LeBron James has signed a ‘lifetime’ deal with Nike.   He’s clearly a very valuable athlete and has a long relationship with Nike, but to sign a lifetime deal is a huge commitment and one that we’d really like to see the Terms and Conditions for! So, is this […]

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John Lewis: Why we love Christmas adverts.

It is here…John Lewis launched its well anticipated Christmas advert today, ahead of Tesco and J Sainsbury’s on the 12th November.   So why all the fuss? Why do we long to see these adverts? Why are they cinematic events that break through all other advertising? Well, let’s take a look at it shall we… […]

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Rugby and a rebrand – two of my favourite things!

But has the IRB got this right?   I can understand why it wants to rebrand from International Rugby Board to World Rugby, it clearly implies a broader reach which reflects the work they are doing to develop rugby around the globe.   But what I don’t understand is why they are rebranding now. The […]

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Brand Evolution

There was a great piece in today’s Metro newspaper about the evolution of logo design over time. It highlighted the sometimes hated complete overhaul of a logo, and the more readily accepted continual evolution. Perhaps because the latter is rarely noticed. One brand they didn’t highlight though was Coca-Cola, who have bucked the trend by hardly […]

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