EXPERTS IN MARKETING STRATEGY. SPECIALISTS IN SPONSORSHIP.

 

 

 

 

Sophie Morris

Emanuele Cendron

“We believe in making marketing better for everyone. We achieve this by bringing a strategic approach to everything we do.
As Chartered Marketers, we have a strong theoretical marketing underpinning and, along with our practical experience, we adapt those tools to today’s rapidly changing market place.”

OUR SERVICES

MARKETING CONSULTANCY


DISCOVERY – ANALYSIS – STRATEGY – PLANNING – MEASUREMENT

We take a strategic approach with every aspect of marketing.

Our work brings clarity to any element of a business that needs improvement, looking at the wider objectives, defining the best strategy, guiding the decisions that bring competitive advantage, co-ordinating the implementation and proving effectiveness.

 

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SPONSORSHIP CONSULTANCY


ANALYSIS – PLANNING – ACTIVATION – INTEGRATION – MEASUREMENT

We believe that sponsorship is an incredibly powerful marketing tool.

With our strategic approach we ensure that successful long-term partnerships are created to achieve objectives, demonstrate measurable results, add value to fans and customers, and are managed with the same scrutiny as any other element of marketing.

 

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WHO WE WORK WITH

 

NEWS & INSIGHTS

 

Marketing Effectiveness in the Digital Era

Last week was the IPA’s Eff Week, a comprehensive view of marketing effectiveness and how to measure it across the […]

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Sponsorship is the king of brand-building but is it reaching its potential?

First published by EffWorks as part of a series of articles building up to Effectiveness Week 2017, I was asked […]

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A Customer-Led Approach to Selling Sponsorship

Do you have a product-led or customer-led approach to selling sponsorship? Let’s look at the difference and why the distinction […]

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Demystifying the Sponsorship Contract

Some of us may over rely on lawyers and not seek to understand the basics ourselves; others who don’t feel […]

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How to Bridge the Service Quality Gap in Sponsorship

We recently gave a lecture at Loughborough University London on Service Quality in Sponsorship. Speaking to MSc Sports Business students, […]

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Sponsorship measurement shortlist at the UK Sponsorship Awards

We are delighted to be shortlisted for the UK Sponsorship Awards ‘Best Use of Research and Evaluation in a Sponsorship Campaign’ for […]

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CONTACT

Call: +44 (0) 20 8293 7915 | +44 (0) 7891 701 600

Email: sophie@millharbourmarketing.com

Write: 10 Wycombe Court, 14 St John’s Park, London SE3 7TW