EXPERTS IN MARKETING STRATEGY. SPECIALISTS IN SPONSORSHIP.
“We believe in making marketing better for everyone. We achieve this by bringing a strategic approach to everything we do.
As Chartered Marketers, we have a strong theoretical marketing underpinning and, along with our practical experience, we adapt those tools to today’s rapidly changing market place.”
DISCOVERY – ANALYSIS – STRATEGY – PLANNING – MEASUREMENT
We take a strategic approach with every aspect of marketing.
Our work brings clarity to any element of a business that needs improvement, looking at the wider objectives, defining the best strategy, guiding the decisions that bring competitive advantage, co-ordinating the implementation and proving effectiveness.
ANALYSIS – PLANNING – ACTIVATION – INTEGRATION – MEASUREMENT
We believe that sponsorship is an incredibly powerful marketing tool.
With our strategic approach we ensure that successful long-term partnerships are created to achieve objectives, demonstrate measurable results, add value to fans and customers, and are managed with the same scrutiny as any other element of marketing.
WHO WE WORK WITH
NEWS & INSIGHTS
Sponsorship activation in Denmark is Spot:On!
The SPOT:ON Sponsorship Activation conference in Copenhagen was a great success and we were delighted to speak at this inaugural event. […]Read More ›
Marketing Effectiveness in the Digital Era
Last week was the IPA’s Eff Week, a comprehensive view of marketing effectiveness and how to measure it across the […]Read More ›
Sponsorship is the king of brand-building but is it reaching its potential?
First published by EffWorks as part of a series of articles building up to Effectiveness Week 2017, I was asked […]Read More ›
A Customer-Led Approach to Selling Sponsorship
Do you have a product-led or customer-led approach to selling sponsorship? Let’s look at the difference and why the distinction […]Read More ›
Demystifying the Sponsorship Contract
Some of us may over rely on lawyers and not seek to understand the basics ourselves; others who don’t feel […]Read More ›
How to Bridge the Service Quality Gap in Sponsorship
We recently gave a lecture at Loughborough University London on Service Quality in Sponsorship. Speaking to MSc Sports Business students, […]Read More ›
Call: +44 (0) 20 8293 7915 | +44 (0) 7891 701 600
Write: 10 Wycombe Court, 14 St John’s Park, London SE3 7TW